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From Burnout to Breakthrough: How One CEO  Tripled Their Revenue and Reclaimed Their Time

own-it

Industry

Health and Fitness

Challenge

The problem your customer faced. This content should be short and skimmable. Two to three sentences are a good standard for the right amount of content.

Results

The impact your customer saw. Two to three sentences are a good standard for the right amount of content.

$1.4M
New Sales Generate
130+
Deals Closed
15.28x
ROI

Before working with The Sales League, I was burned out, juggling everything as the CEO and main salesperson. Now, I’ve reclaimed 20-25 hours a week, and our business is scaling faster than ever—monthly revenue has nearly tripled, and we’re surpassing our forecasts

Alyse G

CEO @ Own It Coaching

Screenshot 2025-07-09 at 2.48.57 PM

About Own It Coaching

Own It Coaching is a premier coaching service provider in the health and fitness industry, dedicated to empowering CEOs and business owners. They specialize in helping clients achieve excellence in both their personal and professional lives through tailored strategic guidance and support, enabling them to lead their businesses more effectively and live healthier, more balanced lives.

The Challenge

Own It Coaching struggled to scale their business due to an overwhelming reliance on their CEO, Alyse. She was juggling multiple roles—acting as the primary salesperson, head of operations, and more—which left her burned out and unable to focus on strategic leadership. Previous attempts to hire salespeople had failed due to a lack of expertise in recruitment and management, keeping the business founder-dependent and stunting its growth potential.

The Solution

We partnered with Own It Coaching to transform their operations and alleviate these pain points:
  • Strategic Thought Partnership: We became a trusted advisor, offering expertise in sales, marketing, and branding, perfectly aligned with their values of excellence and strong work ethic.
  • Sales Team Overhaul: We built and scaled a high-performing sales team, completely removing Alyse from sales calls and management duties.
  • Time Recovery: By taking over the sales function, we freed up 20-25 hours of Alyse’s week, allowing her to focus on CEO-level priorities like operations and client fulfillment.
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The Results: 

  • Monthly revenue soared from $84,000 to $235,000.
  • They generated over $1.4 million in new revenue.
  • The team closed over 136 deals.
  • Their return on investment with us reached an impressive 15.28x.
  • The coaching team is expanding from 8 to 15 coaches by August 1st, nearly tripling in size.
  • They’re surpassing their annual forecast and pulling 2027 goals into 2026.
  • Alyse has overcome burnout, reclaiming her energy and time for personal well-being and her marriage.